Panel TV offers the opportunity to large scale customers to perform an initial or debriefing research designed to evaluate the media effectiveness at each touchpoint.
Using pilot spots, we can conduct Impact Studies that lead to the optimal design of your media in order to achieve maximum effectiveness.

Media effectiveness is measured in accordance with the following criteria:
Impact on store's retail customer service.
Impact on customer's opinion about the company.
Impact on store layout and visual merchandising.
Extent of awareness on advertised product or service.
Extent of influence on consumer buying behavior.
Involvement in trial promotion activities.
Intention of seeking more information about the promoted product or service.
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